February 02, 2023

Aiming for a way of working where gratitude invites gratitude

By 礒﨑遼太郎
感謝が感謝を呼ぶ仕事のあり方を目指して - 悠三堂 / Yusando Online Store
This year, Yusando sold lucky bags to celebrate the beginning of the year. This marks the third year since we started selling lucky bags. Compared to the first year, the content has been much more substantial, and we have been able to deliver over 500 lucky bags to our customers. We have received many kind reviews, which has made us really happy to start the new year. Thank you ☺️

Yusandou's lucky bag

This year's lucky bag is packed with as many of our popular products as possible. Hojicha, Daigoro Bancha, coffee, matcha, genmaicha, and Togenbicha. We filled the paper bag with so much tea that it was about to burst. There are also a few other items besides our standard products, so we hope you'll enjoy it whenever you feel like it.

I'd like to share some of my thoughts on the lucky bags.
I bought this lucky bag because it was a great deal. It was my first purchase after being recommended by an acquaintance. It exceeded my expectations. I gave the small size as a gift to a friend. First, I tried the bancha tea and was very satisfied with the aroma. I'm happy because I probably wouldn't have gone out of my way to buy matcha paste. I'll use it in a cake.


The roasted green tea I bought before was delicious, so I bought the lucky bag and it was a great deal! My children also bring tea in their water bottles every day, so the packs are very helpful. I enjoy it in leaf form. Thank you very much.




It means that the customers who buy tea are giving it to someone else.

What prompted us to focus on lucky bags was a conversation we had with our customers. "My friend was happy when I gave him Yusando tea." "This tea is so safe, I send it to my children too." We felt really grateful to know that people were not drinking our tea themselves, but were giving it to their friends and family. This experience got us thinking seriously about how we could make the people who regularly buy Yusando tea happy. As we are a small company, we can't hold huge sales, but we are thinking of ideas to make the customers who buy our tea happy, even if just a little.

By utilizing the power of agricultural-welfare collaboration, we are now able to produce a lot.

This year, we were able to take orders from 12/20 with an early bird discount, so we were able to ship all the orders on 1/12. We apologize to those who ordered later and have not yet been able to ship. We will ship the roasted green tea as soon as it is ready. We made over 500 lucky bags, each containing about 4,000 teas. If it had been when we first started, we probably wouldn't have been able to do it without staying up all night every night. Thanks to everyone at Green Thumb who works hard to make tea with us, this year we were able to pack the tea and ship it out surprisingly smoothly compared to last year and the year before. They have mental and physical problems, but we are grateful that they work so hard at our jobs. We will continue to take on various challenges this year so that we can create more work for them.

Aiming for a way of working where gratitude invites gratitude

This year will be full of challenges for Yusando. We will make natural matcha using a stone mill and make a full-scale expansion into the US. We will continue to move forward while carrying our four children with all our heart, thinking of new encounters and the smiles that lie ahead. We think it is very important for us to create a system where gratitude and gratitude can be exchanged, so that one joy can give birth to a new joy.

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