The History of Yusando: 2014–2015

FOUNDER'S STORY — 01

How I became a natural-cultivation
farmer at 30, with no experience

Part 1: Before natural cultivation

Yusando Co., Ltd. — Ryotaro Isozaki

SUMMARY

What happened in 2014 and 2015

  • In 2014, I became a farmer at 30 — with no field, no money, and no experience at all
  • I worked at the Kansai office of a natural-cultivation producers' network while farming part-time for about two and a half years
  • Mr. Doi, Mr. Kihara, and Mr. Atsumi — meeting these three people is how our natural cultivation started to take shape
  • In February 2015, my first son was born
  • It all began with a tiny six-se rice paddy and a small tea field in Ujitawara
  • The only tea we made that year was hojicha

Hello, I'm Ryotaro Isozaki of Yusando Co., Ltd.
In the Yamato highlands of Nara, I grow tea through natural cultivation — no fertilizer, no pesticides.

How did someone with no field, no money, and no experience end up becoming a natural-cultivation farmer? It's a bit of a long story, but let me tell you how it began.

Chapter One

I grew up in a salaryman family

I grew up in Hirakata, a city in Osaka. My family had been a salaryman family since my grandfather's generation — everyone on my father's side worked for a company. Nobody ever imagined I'd become a farmer. Even now, people are amazed by it.

幼少期の写真

I always loved studying. I liked things I could work through quietly on my own. I graduated from a private high school in Osaka and went on to Waseda University in Tokyo, where I majored in Eastern philosophy — my graduation thesis was on "The Philosophical Development of Early Buddhism." It took me five years, but I finally graduated.

学生時代の写真
Chapter Two

At 24, I discovered natural cultivation

I first encountered natural cultivation when I was 24. I'd somehow managed to graduate from university but hadn't even started job hunting — I was just drifting around back home. Mr. Uno, who practiced natural cultivation, reached out to me, and for a year he taught me how to grow rice.

Wading into the paddy, pulling weeds, cutting rice — "what a healthy way to live," I thought. "It would be amazing if I could make a living doing this." At the time, that thought was still vague and half-formed.

After that I traveled around the world, breathing in the freedom and beauty of a life close to the land, and came to feel, deeply, how wonderful it is simply to be alive.

旅先での写真
Chapter Three

At 30, I became a farmer with no experience

2014

After working for an organization, I trained for just six months in 2013 under a friend who was a tea farmer. In 2014, I went independent and became a farmer at 30.

Not that I had a field to speak of — in reality I was little more than a freeter. That June, I married the woman I'd promised to marry six years earlier. She's the miracle of a woman who married me when I had no money, no status, nothing but hope (laughs). I'm still amazed by her foresight.

Soon after, we found out she was pregnant with our first child, and I suddenly had a family to support, with almost no experience, in natural cultivation.

結婚当時の写真

With no field of our own,
our natural cultivation began.

Chapter Four

Starting from zero fields

In 2014, we started natural cultivation without a field of our own.

Farming alone couldn't support us, so when Mr. Doi of the natural-cultivation producers' network reached out, I took a job as a part-time staff member at its Kansai office. I kept up this part-time farming, alongside the network's work, for about two and a half years.

Working with my seniors there — planning distribution reforms and study groups for producers — I learned so much and met so many people, and my feelings toward producers grew stronger. At the same time, the systems I designed made the office work so much more efficient that there was less and less for me to do. Just like AI takes people's jobs, my own system took my job from me (laughs).

事務局時代の写真
Chapter Five

Three people I owe everything to

Mr. Atsumi reached out to me, and I was able to borrow a paddy and a field that a collaborator, Mr. Ryokuro Yamamoto, had been using. He taught me the techniques too — tea growing, rice paddies, vegetable fields — small as it was, I learned the basics there.

借りた田畑での作業

Then Mr. Kihara of Ujitawara, whom I met at a gathering in 2014, introduced me to a tea field. This small field became the birthplace of our tea-making.

宇治田原町のお茶畑
The small tea field in Ujitawara that became the birthplace of our tea-making

Mr. Doi, Mr. Kihara, Mr. Atsumi. Through the natural-cultivation network, meeting these three people is how our natural cultivation began to take shape.

Chapter Six

From a tiny six-se paddy

2015

In February 2015, my first son was born. There was nothing left to do but throw myself into farming even harder.

長男誕生のころ

With help from the late Mr. Hosonaga, our natural cultivation began with just a tiny six-se rice paddy. I didn't even own a car back then, so he lent me his.

六畝の田んぼ

My first tea harvest in Ujitawara. That year, all we made was hojicha.

初めての製品
Our very first product. The cute design was a hit with kids

I still remember when our first product came together. The cute design was a big hit with kids. But it cost far too much to make, so from the following year I switched to a cheaper design (laughs).

We had no field, no money, no experience.
Our natural cultivation moved forward only because of the people we met.

Continue to Part 2: About Yusando

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