Learn — Natural Farming and the Yusando Story
Natural Farming
Why we use neither fertiliser nor pesticides
The tea plant is, by nature, a very strong plant.
There is a strength that only appears when you do less. Here is how we think about it.
Tea fields that grow the future
Understanding natural farming through the chain of life in the field.
Read More ›PriceWhy does naturally grown tea cost more?
The work and time behind one cup, explained with illustrations.
Read More ›CertificationAbout our Organic JAS certification
The certification we obtained in 2018, and the thinking beyond it.
Read More ›Our Story
How Yusando came to be
From the first natural-farming season in 2015, to founding the company as brother and sister, to Organic JAS.
Written honestly, including the things that did not go well.
Our Story
How Yusando began, and what we hold dear.
Read More ›2014-2015History of Yusando, Part 1
The early days of setting out on natural farming.
Read More ›2016-2020History of Yusando, Part 2
From founding the company as brother and sister to Organic JAS certification.
Read More ›CompanyCompany Profile
An overview of Yusando Inc.
Read More ›Beyond Tea
Past the tea field
Natural farming does not stop at tea.
The same cycle runs through our rice paddies and sake-making.
A first-year textbook of naturally grown rice
A guide to natural rice farming, born from our own paddies.
Read More ›SakeNatural sake “Wa-I-I-Son”
Sake brewed only from naturally grown rice, in Nara.
Read More ›VideoYUSANDO CHANNEL
Films from the field. A year of tea-making in moving images.
Read More ›After reading, taste it for yourself.